Case Study: Boosting Trade Show Booth Traffic

  • Mar 7, 2023

The “Golden Lanyard” to Boosting Trade Show Booth Traffic


Organization: Health Care Organization


Product Featured: Cotton Water Bottle Strap


Goal of Promotion: Driving Traffic to Trade Show Booth


Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event, a visit to the local zoo.

Source: SnugZ USA


  • Category: Case Studies
  • Tags: Promotional Products, Marketing, Branding, Promotional items, Giveaways, healthcare, lanyard, water, drink, tradeshow, show, trade show, booth, traffic
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